About Us

Meet Sin Hai, the driving force behind Japan Whisky SG. His journey into the world of Japanese whisky began during his youth as a bartender, where he was exposed to the rich tapestry of Japan's culture through the glasses he served.

Working behind the bar, Sin Hai encountered a diverse array of people, each with their unique stories and preferences. The more he delved into the art of bartending, the more he found himself captivated by the allure of Japanese whisky. Its intricate flavors, rooted in the traditions of a distant land, sparked a growing interest in him.

As he mixed and poured drinks for patrons from all walks of life, Sin Hai's fascination with Japanese culture deepened. The artistry, precision, and respect for tradition evident in Japanese craftsmanship left an indelible mark on him. His curiosity led him to explore the world of Japanese whisky, sampling various expressions and learning about the meticulous process behind each bottle.

Driven by this newfound passion, Sin Hai decided to share the unique experience of Japanese whisky with a wider audience. Japan Whisky SG became the embodiment of his journey, blending the flavors of Japan with his own experiences as a youth bartender. Through each bottle, Sin Hai invites you to savor not just the whisky but the cultural fusion that defines Japan Whisky SG.

Through countless tastings, events, and collaborations, Sin Hai and his team worked tirelessly to establish Japan Whisky SG as a prominent player in the whisky industry. The brand's success is a testament to the dedication poured into it over the years, creating a legacy that continues to flourish.

So, here's to the years spent in building Japan Whisky SG since 2017—a journey marked by resilience, collaboration, and the shared love for Japanese whisky. As the brand continues to thrive, each bottle tells the story of the dedication and craftsmanship that has shaped its identity. Cheers to the past, present, and future of Japan Whisky SG!